INNOVATHENS, the innovation and entrepreneurship hub of the Technopolis of the Municipality of Athens, presents for the month of July a specially designed program of workshops, adapted to market trends and modern entrepreneurship. All workshops are aimed at professionals and executives, young entrepreneurs, students and anyone who wants to develop their skills in a number of areas such as digital marketing, social media advertising, e-commerce and sales.
And this month, the workshops will be held online, via ZOOM, for a limited number of participants. The presentation is made by the experienced speaker Gerasimos Tzamarelos, holds a PhD in Marketing Management, with over 9.500 hours of lectures on his resume.
The program of the workshops
Sales Techniques & Development of B2B Collaborations
The program starts on Monday 5 July 2021 with the workshop Sales Techniques & Development of B2B Collaborations that will examine a number of important issues in the field of intra-business sales, such as marketing, sales strategies, goal segmentation and digital selling skills, a new section that will fascinate.
Facebook & Instagram Marketing
It follows on 6 and 8 July 2021 the favorite and highly successful Facebook & Instagram Marketing workshop that will analyze all the new trends in the two most popular social media. Prospective digital marketers will learn how to create successful advertising campaigns and manage professional profiles effectively.
WordPress Websites & SEO
On 12 July 2021 Participants will learn how to build a website… from scratch, through the handy WordPress Websites & SEO workshop. This practical workshop is addressed to the participants who want to acquire the necessary knowledge for the construction of a website or e-shop as well as to those who already have but want to learn how to manage it and to update content.
3-day Digital Marketing Start Pack
The program of the educational season is completed with the brand new 3-day Digital Marketing Start Pack coming on July 12-14 2021 to give a 360 ° view to the sought after digital marketing. Participants will learn through practical examples the basic principles of digital marketing, SEO and content marketing, discovering the secrets of storytelling in strengthening a brand.
Detailed information for all the workshops you will find on its official website INNOVATHENS.