A rich educational program with workshops that focus on modern entrepreneurship and the latest developments in areas such as digital marketing, branding and more, offers for April 2021 INNOVATHENS powered by Samsung, the innovation and entrepreneurship hub of the Technopolis of the Municipality of Athens.
The program takes place through ZOOM or live streaming, offering participants knowledge such as:
How to build a website from scratch. What are the secrets of a successful brand Organic echo or advertising on social media. How to become a guru in digital marketing.
The program is divided into three categories: the now established Academy mornings (11.00-15.00), the afternoon Workshops (17.30-21.00) and -of course- the favorite Free Workshops (free). Also this month, INNOVATHENS launches a new collaboration with Demosthenes Brousalis (DASC Branding), who introduces branding and its secrets through an exciting series of workshops.
The program of the workshops
For spring early birds, April starts with the WordPress Website & SEO workshop (5/4) through which participants will learn everything about how they can build a website from scratch. Following is the now classic 3-day Digital Marketing Workshop (12-14 / 4) that will teach you how to build a unified digital communication strategy through websites, social media, SEO techniques, etc. The workshops are suggested by Gerasimos Tzamarelos.
This month's INNOVATHENS Workshops start with the Branding4U program. Branding for everyone. Together with the guru of the genre Demosthenes Brousalis, the participants understand the concept of branding as a key element of modern marketing (Branding 101 - 1/4) and then specialize by industry: Exports branding (8/4), Tourism branding (15.04 ), Destination branding (22/4), learning in practice and with immediate application the secrets and procedures related to the development of a brand.
In the afternoons of April, INNOVATHENS still presents the very popular 4-day Digital Marketing Workshop - and in fact 2 times! - (5-8 / 4 and 19-22 / 4), during which the interested parties, through practical examples and case studies, delve into digital marketing and its tools, analyzing concepts such as strategy, branding, e-mail / mobile advertising, e-commerce and web analytics. The workshops are suggested by Gerasimos Tzamarelos.
The scheduled appointments with the INNOVATHENS Free Workshops cannot be missing from the program of the month. For a start, Gerasimos Tzamarelos on 9/4 answers the eternal question "Shall we go organic or with advertising?". On 16/4 for the storytelling challenge and the latest trends on Instagram. On the penultimate Friday of the month (23/4) you can learn more about how your website works. How to design its communication structure or its content but also for social media. The online interactive section Ask INNOVATHENS anything about digital returns for the second time. The successful tax seminar for start-up, in collaboration with the accounting company Logistor, returns on April 21 and Ioannis Gouzos, corporate tax consultant and founder of the company, gives all the answers about the tax framework and the smooth operation of our business. .
Branding4U. Branding for everyone. (Every Thursday, 17.30 - 20.30)
1.04.2021: Branding 101 (70 €)
08.04.2021: Exports Branding (70 €)
15.04.2021: Tourism Branding (70 €)
22.04.2021: Destination Branding (70 €)
* Cost for attending 3 modules: 180 €
Cost for attending all modules (which continue in May): 350 €
INNOVATHENS Academy (11.00 - 15.00)
5.04.2021: WordPress Websites + SEO (30 €)
12-14.04.2021: Digital Marketing 3 Day Workshop (75 €)
INNOVATHENS Workshops (17:30 - 21:00)
5-8.04.2021: Digital Marketing 4 Day Workshop (100 €)
19-22.04.2021: Digital Marketing 4 Day Workshop (100 €)
INNOVATHENS Free Workshops
2.04.2021: Google my business - Local SEO
9.04.2021: Do we go organic or with advertising?
16.04.2021: Storytelling + Instagram
21.04.2021: Taxation seminar for start-up
23.04.2021: Ask INNOVATHENS anything about digital