For his new, original digital campaign This is Athens, of the official city guide, entitled "Love Letters from Athens" - "Love Letters from Athens", which is aimed at tourists who love the Greek capital, he said the President of the Tourism and Development Company of the Municipality of Athens, Melina Daskalaki in Athens 9.84 and Giannis Papageorgiou.
"Through six beautiful postcards depicting corresponding parts of Athens such as the Statue of Athena, the Palace of the Academy, the Conservatory of Herodes Atticus, the Panathinaiko Stadium and Plaka, the city sends its message abroad that" We look forward to to see you again.
These images remind those who love Athens and until we meet again, what is the city in its daily life, in Culture, in Art, in Architecture and in the timelessness of its history.
"The postcards have been posted on social media and are accompanied by a short video that captures a snapshot of the life of our city." said Mrs. Daskalaki
As he pointed out, the campaign is available digitally in English, French and German and is aimed at the European market, to an audience coming from the United Kingdom, France, Germany, Austria and Switzerland.
He made special reference to the warm response of Greeks living in the United States. "We are pleased that there is a response from the United States as well. From people who love us and want to support us. Like the Greek-born actress, actor and producer Nia Vardalos who made a repost. "
Ms. Daskalaki expressed the belief that tourism will go better this year in Athens, but also in the country in general, explaining that it is based on developing a relationship of trust with visitors, the travel world and travel and conference organizers.
"Greece's performance in vaccination, both the systematic way and the organization and the numbers, allow us to maintain great room for optimism" underlined concluding.
To watch the six videos, you can click on the following links: