22.4 C
Athens
Sunday, October 24, 2021

Consumer Behavior, Neuromarketing and Team building at Innovathens

✚ ATHENS

Municipality of Athens: In Agios Artemios the 7th "pocket" park of Athens

In Agios Artemios, in a densely populated neighborhood of Athens, also known as Gouva, the 7th in a row pocket park of the city was "born". With the...

What will the University be like after the renovation - The project in 20 questions and answers

At the end of 2021, the works for the final renovation of the University begin and are expected to be completed in 12 to 15 months. The budget ...

A new "green" neighborhood in Petralona - The network of "pocket" parks in Athens is growing

By strengthening the network of "pocket" parks, the Municipality of Athens continues to create "green" meeting points for the residents of Athens, in the context of this ...

The INNOVATHENS training program for October

INNOVATHENS, the Innovation & Entrepreneurship Hub of the Technopolis of the Municipality of Athens in Gazi, continues the exciting educational program of workshops and free seminars, specially designed ...

Tennis, Athletics and Self Defense at OPANDA

The registrations for the Sports Learning Academies (tennis, athletics and self-defense) of OPANDA open on Friday 17/09/21, for children 6-15 years old, adults, and candidates ...

Three modern and constructive training seminars are organized by INNOVATHENS Powered by Samsung at its location in the Technopolis of the Municipality of Athens, for a certain number of participants, which will be available and via live streaming. Participation is free. 

Tuesday 22 September 2020

the seminar will take place "Consumer's behavior" which aims to bring stakeholders in touch with the industry and its relationship with marketing strategy.

Tuesday 29 September 2020

participants will learn what it is Neuromarketing and how they can use it to grow their business.

Tuesday 6 October 2020

the… team leaders of the future will be introduced to the secrets of "Building a working group".

The seminars will be suggested by Gerasimos Tzamarelos, holds a PhD in marketing management and a degree in communication and consumer psychology. He has three post-doctoral degrees in consumer behavior, digital branding and personalization fields in digital campaigns, while in his academic career he has thousands of hours of lectures in Greece, Europe and America.

Detailed seminars:

Consumer Behavior
22.09.2020 | 17.00-18.30

The purpose of the seminar is for the participants to understand the subject and methods of the specific scientific field and to know the classic and modern theoretical-empirical approaches in the study of consumer behavior and their importance for the development of effective marketing strategies.

Subject of the Presentation

  • Introduction to consumer behavior
  • Internal processes: information processing, perception, learning, memory, motivation, self-image, personality, lifestyle, attitudes, emotions
  • External influences of consumer behavior: demographic and social contexts, values, culture, reference groups, opinion guides
  • Purchasing decision-making processes: purchasing decision-making stages, types of purchasing decisions, consumer involvement and purchasing decision-making process
  • Consumer market segmentation theory and methods.

Neuromarketing
29.09.2020 | 17.00-18.30

Neuromarketing gives us a new unique perspective on how the human brain works and how it reacts when shopping. Marketing through the different perspective of Neuromarketing shows us how it works to develop products or services. In addition, you will learn about the strengths and weaknesses of the techniques available, including the time, resources and costs involved.
Finally, there will be a practical application in the Digital E-shop sales channels and the time the consumer stays in the "shopping cart" (Real Consumer Analytics Buying Decisions).

Subject of the Presentation

  • What is neuromarketing - The human brain
  • Emotion and decision to buy products / services
  • Neuro-Ethics
  • Neuromarketing in relation to price and product
  • Neuromarketing & branding
  • Neuromarketing & consumer behavior

Aimed at marketers, product managers, marketing consultants, students who want to expand their knowledge and study marketing, business administration and / or consumer behavior, those who want to learn how consumers behave and how they buy.

Working Group Building
06.10.2020 | 17.00-18.30

Subject of the Presentation

  • What it is and how a team is built
  • Team leader job description / What I need to lead the team:
  • Team management, leadership, project management
  • Communication skills, selling skills, organization skills, flexible thinking
  • Crisis management, decision making skills
  • Working as a team leader I can:
    Communicate effectively and work in teams,
    to manage myself and have creative thinking,
    to manage "crises" and to think strategically,
    to be able to have coaching skills and give motivation and inspiration to the team.

Aimed at and aiming to get acquainted with what a team is:
Freelancers & individuals who need techniques for creating and developing their workgroups,
to students who want to expand their knowledge and effectively lead working groups,
everyone believes in teamwork,
to all who want to know the characteristics of the "leader".

Info

Participation is free. Pre-registration required. An e-mail will be sent to confirm your participation. Strict order of priority is observed. The use of a mask is mandatory when you enter the Technopolis as well as throughout the seminar.

Kalliopi Aslanidou

Thessaloniki: In 26 the spontaneous arrests in the last 24 hours in the context of special actions of the police

The spontaneous arrest of 26 people was carried out in the last 24 hours by police officers of the General Police Directorate of Thessaloniki in various areas of the prefecture, in the context of implementation ...

The Wuhan Marathon has been postponed

The Wuhan Marathon, which was to be held today (24/10) has been postponed, as the concern for the coronavirus outbreak in China increases, in view of ...

Another bar closes in Volos for non-compliance with the rules against coronavirus

Another bar closes in Volos, for a week, since during checks for the observance of the rules against covid-19, the sanitary ones were not observed ...

News bulletin at 11:00

New law for the restructuring of EFKA in order to proceed on new bases and to become a faster organization for the benefit of the insured, ...

Investigation of the Hellenic Police for the bloody incident in Perama - The 7 police officers were referred to a regular investigator

An investigation into what exactly happened in the chase with shootings in Perama, which resulted in the death of a 20-year-old, is being carried out by ELAS, while ...

V. Kikilias: In tourism, tomorrow is being prepared from today

The optimistic message that the situation in tourism is good and in the autumn the Minister of Tourism Vassilis gives in an interview with Real News ...

Mr. Mitsotakis from Galatsi: ND is the great patriotic front of realism and progress

"New Democracy is the party that is evolving, in a Greece that is developing", stressed the Prime Minister Kyriakos Mitsotakis from Galatsi where ...

IT HAPPENS IN ATHENS

"Your Pet Day" on Sunday 24/10 in Technopolis

An all-day celebration starring our four-legged friends, is held by the Municipality of Athens in collaboration with YOURPET, the first Greek application for adoptions ...

Athens Art Festival 2021: October 22–24 in Technopolis

The Athens Art Festival, under the auspices of the Municipality of Athens, comes for the first time in Athens in October 2021, in the Technopolis of the Municipality of Athens, in the hall ...

The "clean" ring in 12 questions-answers

The Ministry of Citizen Protection issued a detailed guide with 12 answers for the launch of the ring from Monday in the center of Athens. THE...

The cultural institutions of the Municipality of Athens invite the children to get acquainted with "The museum otherwise" 

An interactive music and dance tour for schools and families with children 6-12 years old in eight emblematic cultural spaces of Athens October - December 2021 Free participation - By reservation What happens when the dance and ...

World Breast Cancer Day: Free screening tests at Athens Municipal Clinics

On the occasion of the World Breast Cancer Day on October 25, the Municipality of Athens, through the Directorate of Municipal Clinics and Public Health, ...